Two Kinds of Poshers

I recently did a survey across several Facebook groups on images people prefer to see on Poshmark and here are the results

Summary of results

  1. Contrary to popular belief, stock photos are not all that bad. An overwhelming majority actually like stock images.
  2. No flat lays. Flat lays bad.
  3. Wooden backgrounds preferred to plain white backgrounds
  4. Thinner models preferred
  5. People like high contrast/high saturation photos
  6. People prefer warmer tones to cooler tones
  7. Do not overexpose your images

Selfie vs. Stock photo

This is a case of “who wore it better?”. If the selfie is styled better than the stock photo, then that is preferred. If you’re unable to style a piece well on your own or if you are intending on using photo editing to change the color composition/brightness of your photo, you would be better off using a stock photo as your covershot.

Q1 stock photo was not styled well – lace up portion was uneven compared to the selfie

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Stock vs. Semi-professional

There have been more and more boutiques taking outdoor pictures and this is why I wanted to test whether or not the backdrop made a significant difference. The answer is: not really. Outdoor pictures are only slightly preferred to a stock image.

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Selfie vs. Semi Professional

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Flay Lay vs. Modeled

Time to ditch those flat lays and find someone who can model your pieces. Flat lays in which you have to guess what is being sold are the worst! Keep your clutter minimal if you decide on sticking with the flat lay route. In general, I would advise against doing flay lays because even when it is clear what is being sold, people still prefer modeled pictures.

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Flat Lay Background

IF you decide to keep on using flat lays, please know that people prefer wooden backgrounds to plain white backgrounds. We will have to do another survey on fur backgrounds.

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Model: Curvy/Thin

“I really would like to see this on a real person. Someone who is curvier” — No, really you don’t. **there were definitely some issues with this question as most people voted on how well the image was photographed and not the model**

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High contrast/Low contrast

High contrast photos are preferred over low contrast images. When you are editing your photos, please take note of contrast levels.

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Saturated/Desaturated

A few years ago, I read an infographic on images people prefer on Instagram and Pinterest. I cannot seem to find the infographic now but the findings were: people preferred cooler tones/desaturated photos on Instagram and warmer tones/saturated pictures on Pinterest. Looks like Poshmark follows the Pinterest model.

Saturated photos: Saturation is a uniform bumping up the intensity of all colors in your shot, regardless of the starting point of the colors. Definition from: http://digital-photography-school.com/vibrance-vs-saturation-in-plain-english/

Warm/cool tones: Here is an infographic from Kissmetrics

Warm colors: the yellows and reds of the color spectrum, associated with fire, heat, sun, and warmer temperatures

Cool colorsthe blues and greens of the color spectrum, associated with water, sky, ice,and cooler temperatures

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Warm tones/Cool tones

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High exposure/Low exposure

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Color psychology infographic from Kissmetrics:

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DISCLAIMER: This survey did not control for many aspects like age, ethnicity and gender. An overwhelming number of participants were women. There were only 18 questions in this and to get a more accurate feel of what people would like, I would need to create another survey with more questions and include some real covershots from Poshmark. More control/baseline questions were needed to really put certain answers to the test. These questions also had a retail tilt to them.

 

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14 thoughts on “Two Kinds of Poshers

  1. How can I get access to these? I would love to be able to read them but don’t know how to get a password. Thanks!

    Pam Tymchak

    Sent from my iPad

    >

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    • This blog post will only be released to the public at a later date. For now, it is only exclusive to my Facebook group members. In the future, there will be more locked posts that will not be released to the public.

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  2. Sarah this is amazing information thank you! It’s interesting to see what the majority considers appealing. I’m not shocked about the flat lay infor but it is nice to get confirmation from a survey! Thanks again!

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  3. Love this survey! I’d be interested to see how poshers who are buyers would rate these – maybe differently than sellers. I’m sure there’s some buyers who took the survey, but guessing it mostly attracted sellers

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  4. I’ve finally stumbled upon a resourceful blog!!! Interesting information, I have always used the flat lay-out method for taking pictures, might have to change it up. I’m very new to Poshmark, and have a lot to learn, but I’m always curious to know how people prefer to see a “closet” arranged… By color? Women’s items, then men, then kids? A scramble?

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    • I was thinking of some other statistics that I would love to know. Do you feel that there is any particular time of the day or day of the week that is heavier for selling? My sales have seemed sporadic, I just never know when another offer will come in. Another area of interest: what is your take on the “follow” games? Share parties? I am participating in quite a few of the share groups, and although I get quite a large amount of exposure, my sales have not climbed exponentially. Food for thought!!!!

      Liked by 1 person

  5. I’m curious to know what the official thoughts on stock photos are from Poshmark. My daughter is a professional stylist/photographer. She has done shoots for Gap, Athleta, Teen Vogue…. her company has several lawsuits pending against people who use their photos without consent. Consent must come from the retailer, photography company and the actual photographer. My Daughter in law worked for Urban outfitters, and they have won several of these similar lawsuits for theft of creative property. I think it will only become more of a problem as more of these companies aggressively Pursue these kinds of thefts.

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  6. Once again, Stock photos are not the property of the Poshmark seller, in most cases. Therefore they are illegal. You must have permission from the retailer, photographer, and model. Companies have begun to search sites like eBay and Poshmark and will ask to have these removed and in some cases they will pursue litigation for copyright infringement.
    Just something to think about.
    Liz

    Like

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