I recently did a survey across several Facebook groups on images people prefer to see on Poshmark and here are the results
Summary of results
- Contrary to popular belief, stock photos are not all that bad. An overwhelming majority actually like stock images.
- No flat lays. Flat lays bad.
- Wooden backgrounds preferred to plain white backgrounds
- Thinner models preferred
- People like high contrast/high saturation photos
- People prefer warmer tones to cooler tones
- Do not overexpose your images
Selfie vs. Stock photo
This is a case of “who wore it better?”. If the selfie is styled better than the stock photo, then that is preferred. If you’re unable to style a piece well on your own or if you are intending on using photo editing to change the color composition/brightness of your photo, you would be better off using a stock photo as your covershot.
Q1 stock photo was not styled well – lace up portion was uneven compared to the selfie
Stock vs. Semi-professional
There have been more and more boutiques taking outdoor pictures and this is why I wanted to test whether or not the backdrop made a significant difference. The answer is: not really. Outdoor pictures are only slightly preferred to a stock image.
Selfie vs. Semi Professional
Flay Lay vs. Modeled
Time to ditch those flat lays and find someone who can model your pieces. Flat lays in which you have to guess what is being sold are the worst! Keep your clutter minimal if you decide on sticking with the flat lay route. In general, I would advise against doing flay lays because even when it is clear what is being sold, people still prefer modeled pictures.
Flat Lay Background
IF you decide to keep on using flat lays, please know that people prefer wooden backgrounds to plain white backgrounds. We will have to do another survey on fur backgrounds.
“I really would like to see this on a real person. Someone who is curvier” — No, really you don’t. **there were definitely some issues with this question as most people voted on how well the image was photographed and not the model**
High contrast/Low contrast
High contrast photos are preferred over low contrast images. When you are editing your photos, please take note of contrast levels.
A few years ago, I read an infographic on images people prefer on Instagram and Pinterest. I cannot seem to find the infographic now but the findings were: people preferred cooler tones/desaturated photos on Instagram and warmer tones/saturated pictures on Pinterest. Looks like Poshmark follows the Pinterest model.
Saturated photos: Saturation is a uniform bumping up the intensity of all colors in your shot, regardless of the starting point of the colors. Definition from: http://digital-photography-school.com/vibrance-vs-saturation-in-plain-english/
Warm/cool tones: Here is an infographic from Kissmetrics
Warm colors: the yellows and reds of the color spectrum, associated with fire, heat, sun, and warmer temperatures
Warm tones/Cool tones
High exposure/Low exposure
Color psychology infographic from Kissmetrics:
DISCLAIMER: This survey did not control for many aspects like age, ethnicity and gender. An overwhelming number of participants were women. There were only 18 questions in this and to get a more accurate feel of what people would like, I would need to create another survey with more questions and include some real covershots from Poshmark. More control/baseline questions were needed to really put certain answers to the test. These questions also had a retail tilt to them.